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Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
Starbucks is lost again?

Starbucks is lost again?

Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now

2016-09-21
Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Huang Wenguang, a Taiwanese businessman in his late sixties, gathered with friends at his coffee sightseeing park. Viewed from the viewing terrace halfway up the hillside, 100 mu of coffee trees planted along the hillside are leafy and green; cups of coffee give off a delicate fragrance at hand. Coffee made in China that is not bitter, sour or astringent can also have such a good quality. Huang Wenguang said that with the development of economy, China

2014-08-05
Fine coffee tastes better like a small cup of coffee.

Fine coffee tastes better like a small cup of coffee.

Japanese economist Yoshimoto Yoshimoto's "Buy a large Cup of Coffee at Starbucks" has affected the fast coffee consumption view of countless people, and as more and more coffee shops of different forms have sprung up everywhere in Guangzhou in recent years, you will find that coffee customers are so dismissive of this economic view of coffee consumption that they even think that, in all levels, it is necessary to really enter the wonderful coffee world.

2014-10-17
How to open a boutique cafe?

How to open a boutique cafe?

With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.

2016-06-07
Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

On a sunny afternoon after the rain, the Nankeng mountain depression along the southeast coast of Fujian was cloudy with green mountains and green waters. Huang Wenguang, a Taiwanese businessman in his late sixties, gathered with friends at his coffee sightseeing park. Viewed from the viewing terrace halfway up the hillside, 100 mu of coffee trees planted along the hillside are leafy and green; cups of coffee give off a delicate fragrance at hand. Not bitter, not sour, not astringent to come out of China

2015-08-07
Roasting degree and characteristics of boutique coffee

Roasting degree and characteristics of boutique coffee

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration, beans are not yet ripe, there are raw beans

2014-12-10
Roasting degree and characteristics of boutique coffee

Roasting degree and characteristics of boutique coffee

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration, beans are not yet ripe, there are raw beans

2015-03-25
Basic knowledge of coffee

Basic knowledge of coffee "World Coffee"

Most of the new ideas and social progress in human history have resulted from dialogue. In today's global integration, different cultures and interest subjects must first establish a civilization dialogue mechanism, seek consensus in mutual respect and understanding, and narrow the spiritual distance between achievements and development. World Coffee is not about coffee taste and appreciation, nor is it about coffee shop classics.

2015-04-27
Introduction to the process characteristics of coffee roasting

Introduction to the process characteristics of coffee roasting

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration at all, the beans are not yet ripe, there are

2016-06-07
Why does coffee look so pretentious?

Why does coffee look so pretentious?

Coffee in Europe at first only royal and aristocratic members in alcohol and beauty outside of an exotic, playful nature of the drink, and Chinese porcelain, Persian blankets no essential difference. Their taste is not adapted to such bitterness, nor is there any demand for functionality in the drink. Coffee, as a drink, was an empty signifier for the royal family that really made them

2014-08-05
Would you like to participate in a cafe for 3000 yuan as a shareholder?

Would you like to participate in a cafe for 3000 yuan as a shareholder?

The news attracted a lot of attention as soon as it was launched on the relevant platform, 500 people each contributed 3000 yuan to crowdfunding a cafe. The reporter learned that as of noon yesterday, 108 people had signed up in less than 3 days, nearly half of whom had paid sincere money. Crowdfunding cafes are not uncommon, but few are profitable. This cafe is a newborn calf, not afraid of tigers, or a commercial model.

2015-06-18
Coffee roasting degree and characteristics basic knowledge of Coffee

Coffee roasting degree and characteristics basic knowledge of Coffee

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration, beans are not yet ripe, there are raw beans

2015-05-12
Introduction to the process and characteristics of coffee roasting

Introduction to the process and characteristics of coffee roasting

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration at all, the beans are not yet ripe, there are

2016-06-07
Research says whether coffee is harmful to the human heart depends on genes

Research says whether coffee is harmful to the human heart depends on genes

International online News: for a long time, people have been arguing about the effect of coffee on the human body. Some people say that drinking coffee regularly is good for the heart, while others hold the opposite view. Whether coffee is good or bad for the heart depends on the genetic condition of coffee drinkers, according to Canadian researchers. According to the website of New Scientist magazine, March 7

2015-07-04
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
Drinking coffee to cheer you up is equivalent to taking too much medicine.

Drinking coffee to cheer you up is equivalent to taking too much medicine.

It has been confirmed and reliable that caffeine increases blood pressure. Professor Jack James, a psychologist at the University of Reykjavik in Iceland (Reykjavik University), said that although the increase in blood pressure was negligible, the impact on caffeine consumption over a lifetime could be significant from a clinical point of view. I think caffeine intake will also be used in the future.

2014-06-11
Why does boutique coffee culture coffee look so pretentious?

Why does boutique coffee culture coffee look so pretentious?

At first, coffee was just an exotic and joking drink for royalty and aristocrats besides mellow wine and beauties, which was no different from Chinese porcelain and Persian blankets. Their sense of taste is not adapted to such bitterness, and there is no need for the functionality of the drink. Coffee, as a drink, is an empty signifier for the royal family, which really makes them

2014-12-16
Coffee roasting stage characteristics roasting coffee stage detailed explanation of roasting coffee characteristic coffee roasting

Coffee roasting stage characteristics roasting coffee stage detailed explanation of roasting coffee characteristic coffee roasting

From the point of view of the baking degree, the deeper the baking degree, the stronger the bitter taste; the lighter the baking degree, the stronger the sour taste. The choice of baking degree depends on the characteristics of the coffee bean itself. for coffee beans with strong bitterness and light sour taste, they generally choose a moderate and shallow roasting degree. 1, shallow baking (Light) the lightest fried culture, no flavor and concentration, beans are not yet ripe, there are raw beans

2016-03-14
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